Andrea Viggiano

Bingbot is Microsoft Bing’s crawler: the program that visits a site’s pages to discover them and keep them up to date in the index. Recognizing it serves two opposite purposes: not blocking it by mistake, and not letting in whoever pretends to be Bingbot. This guide explains how to verify that a visit is genuine, [...]

Bing is one of the search services ChatGPT can draw on to answer with information from the web, but it is not the only one and its exact weight is not public. Anyone saying “to appear in ChatGPT you just need to rank on Bing” is oversimplifying: no official source shows it in that form. [...]

AI Performance is a report in Bing Webmaster Tools that counts how many times a site’s content is shown as a source in Microsoft’s AI-generated answers. It covers Microsoft Copilot, AI-generated summaries in Bing and select partner integrations. It has been in public preview since February 10, 2026, and it measures citations, not clicks or [...]

There is no trick to getting cited by Microsoft Copilot: you need pages that Bing has indexed, that answer a specific question clearly, and that are structured so an automated system can extract the answer. Microsoft has published guidance on how to write to be included in AI answers, and it is the best place [...]

IndexNow is a protocol that lets a website tell search engines that a URL has been created, updated or deleted, without waiting for the engine to come back and check. Microsoft and Yandex launched it in 2021. It does not guarantee indexing: it gets the news across right away, and the decision to index stays [...]

Bing Webmaster Tools is Microsoft’s free tool for registering a site with Bing, submitting a sitemap, checking indexing and reading search performance. It is the counterpart of Google Search Console, with data that covers only Bing and Microsoft’s AI-generated answers. Setting it up takes a few minutes, and without it you cannot know what Bing [...]

Bing SEO is the work that makes a website visible in Microsoft’s search results. The extra effort compared with Google is small: register the site in Bing Webmaster Tools, use IndexNow to announce new pages, and check that Bing’s index actually understands the site. That last point matters beyond Bing itself, because Microsoft Copilot draws [...]

SEO is not dead: it has become something else, a system of signals designed to be understood both by search algorithms and by generative engines. Anyone who still pictures search engine optimization as a list of tricks for climbing the rankings is missing the deepest transformation of recent years. What used to be a game [...]