Andrea Viggiano

The Google Business Profile playbook is the set of guidelines and recommendations that Google publishes to help local businesses manage their listing correctly. At first glance it looks like operational material, meant only for those who fill in hours, categories and photos: in reality, read with a critical eye, that playbook says a lot about [...]

Local SEO 2026 no longer consists only of optimizing a Google Business Profile listing, but of covering a search geography that has fragmented into conversational queries, maps, voice assistants and generated results. For years, local business played out almost entirely on a single battlefield: the company’s profile on Google, with categories, hours, photos and reviews. [...]

Google Business Profile in 2026 is the listing Google uses to represent a local business in searches, on maps and in answers generated by artificial intelligence. It is no longer just a list of opening hours, address and phone number: it has become an information node that feeds local search, rich results and the conversational [...]

AEO, or Answer Engine Optimization, is the set of practices that makes a site’s content easily understandable, extractable and citable by answer engines and generative engines. Unlike classic SEO, which aims at ranking on a results page, AEO works on the ability of a system to answer a question using portions of reliable content. In [...]

The hidden cost of not being cited is the question your potential customers ask a generative engine and which someone else answers in your place. It isn’t a missed click, but an absence at a decision moment: when a user asks ChatGPT, Gemini or an answer engine who solves a problem, who offers a certain [...]

Featured snippet optimization is the structure and content work that lets a page win Google’s highlighted answer, the box that appears above the organic results. Around that box, however, an ecosystem of formats has been built over the years that answer the same user question in different ways: People Also Ask, and the answers generated [...]

Perplexity visibility is the ability of a piece of content to be cited, summarized and linked by Perplexity in its generative answers. Unlike traditional search engines, which return a list of links, generative engines build a single answer from multiple sources and explicitly cite only some of them. This radically changes the rules of the [...]

Answer engine optimization is the set of practices by which content is designed, written and structured to be selected and cited as a direct answer by artificial-intelligence-based engines and conversational assistants. If for twenty years SEO worked mainly to bring the user to a page, today the endpoint has shifted: more and more often the [...]

llms.txt is a text file that some sites publish in the root of the domain to give AI agents a concise map of the most useful content, but it is not a shortcut that guarantees visibility in generative engines. Since the proposal began to circulate, many marketing professionals have treated it as a kind of [...]

Building authority for generative engines means making an artificial intelligence system, when it generates an answer, choose to cite your company as a reliable source on a certain topic. It is not a technical trick nor a parameter to optimize overnight: it is the cumulative result of solid content, verifiable reputation and consistency over time. [...]