SEO agency for visibility on Google and on AI answer engines
Technical SEO, Answer Engine Optimization and Generative Engine Optimization, so you become the source that Google and AI assistants choose and cite.
What an SEO agency does today
Not long ago the answer stopped at keyword research, on-page optimization and link building. Today the search landscape has changed structurally — a shift also described in Google's documentation on AI features — and a professional SEO agency now works on three interconnected levels.
- Traditional SEO — the technical and content foundations: speed, architecture, keywords, links.
- Answer Engine Optimization — be the answer, not just the link.
- Generative Engine Optimization — be cited by ChatGPT, Gemini and Perplexity as a reliable source.
SEO, AEO and GEO services: everything you need to be found
Every aspect of digital visibility, from traditional organic search to presence in generative engines. Every project starts with an analysis of your current situation, your competitors and your business goals.
SEO consulting
A tailored organic ranking strategy: audit, keyword research, on-page and off-page SEO, link building, content creation, FAQ optimization, SEO migration.
Go to the service →Answer Engine Optimization
Optimization for the direct answers of Google and assistants: snippets, structured data, voice search, FAQ schema, AEO audit.
Go to the service →Generative Engine Optimization
Visibility and citations in generative models: LLM optimization, ChatGPT, Google AI Overview and Gemini, Perplexity, LLM citations.
Go to the service →Local SEO
Visibility in your area: Google Business Profile, Google Maps, reviews, Local Pack, multi-location SEO, consistent NAP citations.
Go to the service →Website creation
A site designed with SEO built into its architecture: WordPress, PrestaShop e-commerce, custom websites, Core Web Vitals, maintenance and security.
Go to the service →Brand Authority
Answer engines only cite sources they trust: digital PR, brand reputation, E-E-A-T, domain authority and backlinks, content authority.
Go to the service →Google Ads management
Immediate visibility while SEO matures, managed in an integrated way: Ads consulting, Google Shopping, audit, conversion tracking, smart bidding vs manual bidding.
Go to the service →Ranking first on Google is not enough: you have to be the answer the AI chooses to cite.— Andrea Viggiano
E-commerce SEO: more visibility on product pages
An online store has needs a showcase site doesn't: large catalogs with thousands of URLs, faceted navigation that generates parameter URLs, near-duplicate content across variants, and availability and prices that change constantly.
E-commerce SEO works on product and category pages, canonical tags and parameter URLs, and structured data such as Product, Offer and AggregateRating, internal links between related products and content for every stage of the funnel. The goal is an SEO strategy that lets the catalog's online presence intercept demand at every stage, with measurable results in organic sessions, conversion rate and revenue per session. On PrestaShop the work is combined with e-commerce development and with the optimization of performance and Core Web Vitals.
The method: from audit to monitoring
The difference between an SEO agency that delivers results and one that delivers reports lies in the method used to build the strategy. A structured, transparent process, with measurable goals at every stage.
Complete SEO audit
Technical analysis of the site, critical errors (crawl errors, redirect chains, indexing problems), backlink profile and analysis of the organic competition to identify gaps and opportunities.
Keyword research and content strategy
Mapping of the target's search intents, highest-potential keywords, content architecture covering the whole funnel.
On-page and technical optimization
Work on titles, meta descriptions, heading structure, internal links and schema markup, and fixing the technical issues found in the audit.
Backlink strategy
Building a natural, topically relevant link profile, focused on the quality and relevance of the sources.
AEO and GEO optimization
Content structure for featured snippets and the Knowledge Graph, advanced structured data, optimization to be cited by generative AI models.
Monitoring and reporting
KPI tracking with Google Search Console and Google Analytics: organic rankings, organic sessions, conversions and conversion rates. Measurement is about business impact, with data shared in a dashboard the client can access.
Case studies
Real situations already handled, described without names or result figures — the reason is just below.
E-commerce with a flat architecture and messy URLs
Restructuring into semantic silos, cleanup of chained 301 redirects, consolidation of filters with canonical tags: organic traffic resumed growing clearly and steadily.
Publisher hit by a core update
Content pruning of low-value pages and rewriting with an E-E-A-T focus: the lost organic visibility was recovered and then exceeded.
Slow, unstable site on mobile
Next-gen images, removal of third-party resources, critical CSS, lower Cumulative Layout Shift: Core Web Vitals brought back into the green.
Multi-location business invisible in local searches
Google Business Profile optimized for each location, local pages with LocalBusiness schema, reviews and consistent NAP citations: stable presence in the Local Pack.
International SaaS whose language versions cannibalized each other
Bidirectional hreflang tags and a regional subfolder structure: organic traffic in foreign markets grew consistently.
Why I don't publish figures or client names
Much of the work is done white label for agencies or under confidentiality clauses: names, data and reports belong to those contracts and are not mine to publish. There is also a more substantive reason: a percentage shown outside the context of the site that produced it proves nothing, and anyone promising a precise figure without having seen your site is guessing. Concrete data is looked at together, on your case: request an analysis and we go through it with the numbers in hand.
Every project goes through the same hands, from audit to implementation. No hand-offs, no account manager between you and the person doing the work.— Andrea Viggiano
A structured SEO agency or a single specialist: what changes
A traditional agency splits the work across several roles, and every hand-off costs time. Here every role of an agency is covered by one person: strategy, technical work, content, links, AEO and GEO, with no hand-offs in between.
Layered structure
- –Who works on the project — an account manager, then a hand-off to the technical team
- –Communication — filtered through several intermediaries
- –Disciplines covered — often only classic SEO
- –Reporting — often on standard templates
- –Cost structure — a large team, high overhead
Direct relationship
- ✓Who works on the project — the SEO specialist, from audit to implementation
- ✓Communication — direct, no intermediaries
- ✓Disciplines covered — SEO + AEO + GEO + Local + Ads + websites
- ✓Reporting — on the real data of your specific project
- ✓Cost structure — no coordination overhead, cost proportionate to the work
AI and search: why classic SEO alone is no longer enough
Google's AI Overviews, AI Mode and conversational models are structurally changing user behavior: many searches end without a click, with the answer read directly on the page or from the assistant.
citation
in the AI answer
It doesn't mean SEO is dead: it means companies must be the source the AI cites, not just the link a user might click. Three pillars are needed: the authority of the content (E-E-A-T applied rigorously), the structure of the information (content a model can extract and cite) and the consistency of your online presence across all platforms. The blog publishes analyses of the changes in the AI search landscape.
Frequently asked questions about the SEO agency
What does an SEO agency actually do?+
It analyzes the client's site, identifies technical issues and organic growth opportunities, and implements a structured strategy: on-page optimization, keyword research, link building and content strategy. A specialist SEO agency also works on Answer Engine Optimization and Generative Engine Optimization, to ensure visibility in AI-based search engines as well.
Which is the best SEO agency, and how should I read industry rankings?+
Lists such as best SEO agencies, top SEO agencies or SEO agency ranking that circulate online are often ordered by the visibility of the site publishing them or by sponsored placements rather than by verified client results: they are a starting point, not a verdict. The concrete criteria are different — verifiable case studies in your own industry, transparency of method, who really works on the project, and coverage of the disciplines that matter today (technical SEO, Local SEO, AEO and GEO). For SMEs and local businesses, knowledge of Google Business Profile and local SERP dynamics weighs most.
How much does monthly SEO cost with a professional SEO agency?+
It varies with the complexity of the project, the competitiveness of the industry and the services included. A professional SEO agency prepares customized quotes after an initial audit, which makes it possible to size the work correctly. Very low investments rarely produce significant results in competitive markets.
How does an SEO agency work to improve search engine rankings?+
It works on all the factors Google and other engines use to assess a site's quality and relevance: domain authority, content quality, technical optimization, user experience and backlink signals. The process takes time — usually 3–6 months for the first consolidated results — but it produces lasting visibility and qualified traffic, without depending entirely on advertising budgets.
Can a specialist SEO agency help me appear in ChatGPT and Perplexity answers?+
Yes. Generative Engine Optimization is the discipline that optimizes content and brand authority to increase the likelihood of being cited by language models such as ChatGPT, Perplexity, Gemini and Copilot. It is part of the work described on this page, with dedicated services for LLM optimization and the management of citations in generative engines.
What does a complete SEO audit include?+
Technical analysis of the site (speed, crawlability, indexing errors, Core Web Vitals), analysis of existing content, assessment of the backlink profile, analysis of the organic competition and identification of keywords not yet covered. The result is a strategic document that guides the following work with clear priorities and measurable goals.
What are the advantages and goals of SEO compared with paid advertising?+
SEO generates free, continuous traffic: once you rank, you don't pay for every click as with ads. It intercepts warm customers — users already looking for a solution, with high purchase intent — and, through strategic analysis and constant optimization, builds an asset that lasts instead of resetting to zero when the budget stops.
Hand me your site
I look at your site and tell you what can be achieved and in what time, with the data in hand. No commitment, just a concrete conversation.
Request a first analysis