What I do: Technical SEO, GEO and AEO
Three levels of the same work, not three items on a price list.
Technical SEO, GEO and AEO are not separate services to buy from a price list: they are three levels of the same work, which always starts from the technical foundations. Technical SEO makes the site accessible and understandable to search engines, acting on architecture, crawling, indexing, performance and structured data. GEO aims to be cited by AI assistants as a reliable source, working on content structure, brand entity and consistency of information across the web. AEO aims to occupy the direct answer to a question, with question-and-answer content, FAQs, snippets and schema.
built from the bottom up
Three disciplines, one strategy
Andrea Viggiano is the SEO specialist of geo-seo.pro. His work integrates three disciplines: Technical SEO (architecture, crawling and indexing without errors), GEO — optimization for search engines extended to generative models, for the brand’s citation by AI assistants — and AEO, to cover direct answers and featured snippets. Every project is followed personally, with no agency filters.
Technical SEO: the foundations
Before any content comes the technical part: a search engine must be able to reach the pages, understand them and consider them reliable. Here I work on crawling and indexing, URL structure and internal links, duplicate management, performance and Core Web Vitals, structured data and, when needed, SEO migrations without loss of ranking. It is the level where an invisible error can cancel months of work on content, and where I personally follow every check.
GEO: getting cited by AI assistants
Generative Engine Optimization works so that a large language model like those behind ChatGPT, Gemini and Perplexity recognizes the brand as a source and cites it in answers. It means structuring content so that it is extractable and attributable, clearly defining the company’s entity, and taking care of the consistency of information wherever it appears on the web. It is the work that overlaps with brand authority and digital PR.
AEO: covering direct answers
TheAnswer Engine Optimization builds content designed to answer the niche’s questions directly, so as to occupy featured snippets, answer boxes and the “People also ask” sections. What counts here is the question-and-answer format, the optimized FAQs, the FAQ schema and writing that gives the answer straight away, before going deeper.
| Discipline | Goal | Where the result shows | Main levers |
|---|---|---|---|
| Technical SEO | Making the site accessible and understandable to search engines | In Google’s results pages | Crawling, indexing, URLs and internal links, duplicates, performance, structured data |
| GEO | Being cited as a reliable source | In the answers of ChatGPT, Gemini and Perplexity | Extractable content structure, brand entity, consistency of information across the web |
| AEO | Occupying the direct answer to a question | In featured snippets, answer boxes and “People also ask” | Question-and-answer format, optimized FAQs, FAQ schema, answer given straight away |
Every intervention starts from the specific project’s data and aims at measurable conversions, not at traffic as a number in itself.
How I work on a project
Audit
A snapshot of the technical state, content, entity and ranking, with a comparison against the competitors that really hold the SERPs of interest.
Technical foundations
Fixing crawling and indexing errors, performance, structured data.
Content and entity
Content structure for engines and AI assistants, definition of the brand entity, consistency of information across the web.
Direct answers
Question-and-answer content, FAQs and schema to occupy snippets and answer boxes.
Monitoring
Organic ranking, citations in AI assistants, brand searches, with course correction on the project’s real data.
Who I work for
I work with businesses that want a direct technical partner for their organic visibility. It isn’t textbook consulting: every intervention starts from the specific project’s data. The detail of the path is on the page about me, and the reason for this approach on the page my mission.
E-commerce
Large catalogs, where a crawling or duplication problem multiplies across thousands of URLs and weighs directly on revenue.
Vertical corporate companies
Precise niches, where being recognized as the reference of one’s sector matters more than collecting generic volume.
Web platforms
Projects with many template-generated pages, where fixes must be set at the root and not page by page.
What I don’t do
- 01
Techniques against the guidelines
No shortcuts that expose the site to penalties.
- 02
Volume at any cost
I don’t push high-volume keywords before assessing that the business can handle the demand they would generate.
- 03
Automation nobody understands
No plugins applied “in bulk” without knowing what effects they have on the individual site.
- 04
Reports that say nothing
No standardized reporting, only the project’s real data and the decisions that follow.
Frequently asked questions about what an SEO specialist does
What is the difference between SEO, GEO and AEO?
Traditional SEO aims at ranking in results pages. GEO (Generative Engine Optimization) works so that AI assistants cite the brand as a source in their answers. AEO (Answer Engine Optimization) aims to occupy the direct answer to a question, in featured snippets and answer boxes. They are three levels of the same work.
Can they be bought separately?
No, it doesn’t make sense: without solid technical foundations, the work on content and AI citations pays off little. The path always starts from the audit and the technical part, then extends to GEO and AEO based on the goals.
Does the site need to be rebuilt?
Not necessarily. Many technical, content and structured data interventions are applied on the existing site. A rebuild is only considered when the technical base is a real limit, and it is in any case a separate project of website creation.
Do you also run Google Ads campaigns?
Yes: I also handle the part of Google Ads management and tracking. SEO and Ads are coordinated when they work on the same goal.
How long until results show?
Technical fixes can take effect within a few weeks. Ranking on competitive queries and stable citation in AI assistants take months: it depends on the starting state and on the competition.
Do you work alone?
Yes: the strategy and the technical part of every project go through me, from analysis to implementation, with no intermediate team and no handoffs.
Want to understand what can be worked on?
The starting point is always an analysis of your site’s technical state, content and ranking. Deeper dives in the blog.