About me: Andrea Viggiano, SEO specialist
Organic ranking since before this discipline was called SEO.
I started working on SEO almost by chance, about 28 years ago: not as a job, but as a curiosity. At the time the market was dominated by Yahoo. My curiosity was born right there: understanding how, soon after, a new search engine would start ordering pages in a completely different way from what everyone was used to.
The beginningA curiosity born when Google didn’t yet exist
Andrea Viggiano is an Italian SEO specialist, founder of geo-seo.pro. He has worked on organic ranking since the late nineties, with a professional path built within the support teams of Google Ads and Google Merchant Center through the partners Accenture and Cognizant, before opening his own consulting business about four years ago. He has worked on search engine ranking since before the discipline was even called SEO, when Google was not yet born.
I had a personal website of my own and used it as a laboratory, with no clients, only experiments. That is how, little by little, I learned what we now call SEO. Those 28 years are the time of curiosity and practice: professional work with real clients began much later.
How I got into Google’s support teams
The professional part came later, and in a way that is rarely read in an SEO specialist’s biography: I worked for years within the support teams of Google Ads and Google Merchant Center, through the partners Accenture and Cognizant. Not as a direct Google employee, but inside their support programs for advertising customers.
Inside the Google ecosystem, one step at a time
| Role | Program | What I did |
|---|---|---|
| Google My Business | Accenture | One year of customer support on business listing management: the first piece of experience inside the Google ecosystem |
| Google Ads | Accenture | Three years: six months on entry-level customers, then the promotion to follow Olympus customers and finally LCS customers, the highest advertising budgets |
| Merchant Center and Google Shopping | Cognizant | Merchant Center point of contact for the EMEA area, on conversion tracking and Google Shopping optimization |
| Quality Analyst | Cognizant | After six months and 100% five-star feedback from the customers I followed, the promotion to checking my colleagues’ work |
| My first own clients | geo-seo.pro | With no conflict of interest with my role, my first clients as an independent SEO specialist; that parallel work grew quickly and about four years ago I opened my consulting business |
Krakow, and a lucky mistake in the nickname
Those years I spent in Krakow, Poland. Through an oversight, my internal company identifier didn’t follow the standard format “first initial dot surname” but was a mangled version of my name: a name already rare in the city, made even more unusual. The unexpected result is that several people started looking for me — and finding me — on LinkedIn and Facebook. A practical, unintentional lesson in how much it matters to be uniquely identifiable: the same principle I apply today to the work on a brand’s entity.
What that path left me
Working inside Google’s teams, and then checking their quality, left me two things. The first is the habit of starting from data and official documentation instead of shortcuts: I saw up close how accounts and campaigns are evaluated, and how little room there is for half-truths. The second is the preference for manual control and for a deep understanding of how algorithms work, instead of automation applied “in bulk” without understanding its effects. It is the reason why, still today, I personally follow the technical part of every project: it shows in the content on structured data and Answer Engine Optimization, where every choice is reasoned and verifiable.
Who works with me
geo-seo.pro is designed to stay agile, not to look bigger than it is: every project passes through my hands anyway.
Andrea Viggiano
SEO specialist responsible for strategy and technical implementation.
Campaigns and tracking
Google Ads and conversion tracking, followed directly by me.
No intermediary
Whoever answers you is whoever works on the project, from analysis to implementation, without weighing down the structure.
Being an SEO specialist means combining technical skills, content and commercial strategy. My work starts from the analysis of the site and of users’ searches, goes through defining priorities and arrives at verifiable interventions on ranking, organic traffic, indexing and online visibility.
No agency filter between you and the person who really works on your project.— Andrea Viggiano, geo-seo.pro
What an SEO specialist does for a company
The role of the SEO specialist is not limited to keyword research. I analyze architecture, HTML, performance, content, internal links, backlinks, data and competition; then I translate the diagnosis into an improvement plan. Responsibilities change by project: for an e-commerce, attention to categories and products is needed; for a local business, presence and territorial consistency matter; for a B2B company, content able to support a longer decision cycle is needed.
Skills and responsibilities
The skills include technical SEO, on-page optimization, site structure, keyword analysis, content marketing, link building, structured data and monitoring. To these are added the ability to read data, communication with the team and assessment of business impact. An SEO consultant must explain what to fix first, why, and how to tell whether the intervention produced a useful signal.
Methodology and working tools
I use SEO tools and data sources such as Google Search Console, Google Analytics, crawlers, logs and analysis platforms to check crawling, indexing, queries, pages and conversions. Tools help find opportunities and problems, but they don’t replace method: the decision comes from the relationship between intent, content, technology, authority and commercial goal. That is why every project has a dedicated plan and monitoring.
Continuous training and updating
SEO training is continuous: I study documentation, real cases, search engine updates, courses, conferences and new tools. A master’s or a course can provide useful foundations, but becoming an SEO expert requires experience in analysis, the ability to run controlled tests and responsibility in distinguishing observed data from hypotheses. It is the path I have brought into geo-seo.pro’s projects.
How I choose the right SEO consultant
Choosing an SEO professional should be based on method, clarity and fit with goals, not on promises of guaranteed position. I always ask to understand which data will be analyzed, which activities are included, how priorities are managed and which indicators will be shared. Trust comes from a readable process and concrete collaboration with someone who knows their own sector.
SEO specialist: what they do and which skills are needed
An SEO specialist analyzes how a site is found, interpreted and chosen. Their work includes keyword research, technical SEO, content, on-page optimization, internal links, authority, monitoring and connection with the company’s goals.
What are SEO techniques for?
They serve to make a site more accessible to search engines and more useful to people. They include interventions on technique, content, structure and authority, chosen based on intent and the company’s goals. They don’t guarantee a fixed position on their own, but they raise the quality of the signals the site can express.
What is an SEO?
It is the professional who analyzes and improves a site’s organic presence. They can handle technique, content, keywords, links, data and measurement; the value of their work lies in connecting these aspects to users’ searches and to the results the company wants to achieve.
What is meant by SEO?
SEO stands for Search Engine Optimization, optimization for search engines. It is a process made of analysis, implementation, verification and updating, not a one-off activity nor a simple list of keywords.
AI content specialist: what do they do?
They design and check content supported by artificial intelligence tools, verifying intent, quality, accuracy, originality and consistency with the brand. AI can speed up research and production, but SEO competence, human review and editorial responsibility remain indispensable.
How to become an SEO and work as an SEO
For how to become an SEO it isn’t enough to learn a list of factors: you need technical foundations, the ability to read data, practice on different sites and continuous updating. Whoever wants to work as an SEO must know how to turn an analysis into understandable priorities and collaborate with development, content and marketing.
SEO expert: what is it and what do they do?
An SEO expert is a figure with experience in analyzing and solving complex organic visibility problems. The difference is not a title, but the ability to choose the strategy, test hypotheses and explain what was observed. When someone searches “what is an SEO expert”, the correct answer is therefore a professional able to combine technique, semantics and measurement.
Frequently asked questions about Andrea Viggiano
Who is Andrea Viggiano?+
An Italian SEO specialist, founder of geo-seo.pro. He has worked on organic ranking since the late nineties and gained professional experience within the Google Ads and Google Merchant Center support teams, through the partners Accenture and Cognizant.
How long has he worked on SEO?+
For about 28 years as a personal curiosity and practice, begun when Google was not yet born and the market was dominated by Yahoo. Professional work with real clients began later, during the years on the Google support teams, and continued with the opening of the consulting business about four years ago.
Did Andrea Viggiano work for Google?+
Not as a direct employee: he worked within the Google Ads and Google Merchant Center customer support programs, on behalf of the partners Accenture and Cognizant, reaching the role of Quality Analyst.
What are “Olympus” and “LCS” customers?+
They are the internal names of some Google Ads support tiers: LCS (Large Customer Spending) customers are those with the highest advertising budgets. The path described is the progression from entry-level customers up to those levels.
Where is geo-seo.pro based?+
The work on the Google support teams took place in Krakow, Poland. Today the consulting business works only remotely and follows clients both in Italy and abroad.
Who works on my project?+
Andrea Viggiano, personally, from strategy to technical implementation and Google Ads campaigns, with no intermediaries.
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