AI News for SEO and Marketing
Here I collect the artificial intelligence news that matters to those working on online visibility: new models, algorithm updates, European rules and their effect on SEO, AEO and GEO. To bring these developments to your site, start with GEO.
Models and tools
Artificial intelligence changes fast, and for anyone working on online visibility the question is not which model is the newest, but which one really changes the way customers find you. A new model can change the answers users receive, which sources are cited and how much it costs to produce content or analyses. Here I separate the news that deserves action on your site from what is just noise, with an eye on what is within reach of an SME.
DeepSeek: why it deserves more attention in marketing and SEODeepSeek: why it deserves more attention in marketing and SEO. geo-seo.pro deep dive.Read the article →
DeepSeek vs ChatGPT: implications for visibility and GEODeepSeek vs ChatGPT: the implications for AI visibility and for GEO strategies in 2026.Read the article →
DeepSeek for SMEs: concrete opportunities and limits to knowDeepSeek for SMEs: concrete opportunities and limits to know before adopting it in your company.Read the article →Rules
Artificial intelligence is increasingly regulated, and the rules don’t only concern those who develop the models: they also affect companies that use these tools, for example on their website or in their communications. Knowing the obligations in advance avoids being caught unprepared and having to correct things in a hurry. Here I follow the European rules on AI and translate into practical terms what changes for companies and websites.
AI regulation in Europe (AI Act): what changes for companies and websites
DeepSeek for SMEs is the use of a Chinese open-source language model, also accessible via API at low cost, to automate text and data analysis tasks within a small or medium-sized business. The interest stems from a mix of technological curiosity and economic pragmatism: many companies have heard of generative artificial intelligence but don’t want [...]
The DeepSeek vs ChatGPT comparison concerns two language models with different architectures, citation policies and ways of accessing sources, and these differences concretely change how a piece of content is retrieved, summarized and attributed in generative answers. For those working on digital visibility, the question is not which model is «better» in absolute terms, but [...]
DeepSeek is a Chinese open-weight language model that is changing how companies evaluate costs, privacy and visibility strategies on generative search engines. In the daily debate on artificial intelligence and SEO, people almost always talk about OpenAI, Google or Anthropic, while DeepSeek stays at the margins of attention. Yet, for those working in marketing and [...]
