Andrea Viggiano

Target CPA is an automatic bidding strategy in Google Ads that tells the platform the maximum cost you are willing to pay to obtain a conversion. Together with target ROAS, it represents one of the two great tracks on which most modern performance campaigns move. Choosing badly between the two means paying too much for [...]

For Italian small and medium-sized businesses, Google Ads isn’t a question of how much you spend, but of how you spend it. Budget alone doesn’t generate qualified leads: without a coherent campaign structure, without a reasoned keyword selection and without continuous conversion monitoring, even substantial advertising spend ends up scattered. That is why thinking in [...]

Measuring SEO success means evaluating the real impact of a visibility strategy on business results, not limiting yourself to observing a page’s position in search results. For years ranking was the reference yardstick, but today the search landscape has changed: generative engines answer questions directly, users interact with more touchpoints and visibility is built on [...]

A digital visibility plan is the operational translation of an audit into a sequence of coordinated, measured actions that are sustainable over time. It isn’t a list of tasks lined up in a row, but a strategy that holds together technology, content, authority and paid channels, with clear objectives and defined priorities. In this article [...]