Andrea Viggiano, SEO specialist: no account manager between you and the work
No account manager between you and the person who really works on your visibility.
This page is the starting point. Three deeper pages tell different aspects of how a SEO specialist who follows projects without intermediaries works: my personal path, my technical skills and the reason this profession, for me, is not a job like any other.
The starting pointWho I am, what I do, why I do it
Andrea Viggiano is the SEO specialist who founded geo-seo.pro. He built his career within the support teams of Google Ads and Google Merchant Center, on behalf of the partners Accenture and Cognizant, before opening his own consulting business about four years ago. Today he works on three disciplines — Technical SEO, GEO and AEO — and follows every project directly, with no agency filters. Behind geo-seo.pro there is no anonymous agency: there is an SEO specialist who follows every project personally, from strategy to technical implementation.
Who I am
The path: from a curiosity born when Google didn’t yet exist, to the years on the Google Ads and Merchant Center support teams, before my consulting business. The full story is on the page about me.
What I do
Technical SEO, GEO and AEO: how a brand’s visibility is built on search engines and on AI-based answer engines. The detail is on the page what I do.
My mission
Why SEO, for me, is not a job like any other, and what that means in practice for those who decide to work with me. It is explained on the page my mission.
From a curiosity in 1998 to full-time SEO specialist
I started working on search engine rankings when Yahoo still dominated the market and Google didn’t even exist: a personal curiosity, not a job, cultivated by experimenting on my first website.
The professional turning point came years later, within the support teams of Google Ads and Google Merchant Center, through the partners Accenture and Cognizant: a path that took me from entry-level customers to the highest advertising budgets — the LCS customers, Large Customer Spending — and finally to the role of Quality Analyst, checking my colleagues’ work thanks to the 100% five-star feedback collected from the customers I followed. It was in that period, with no conflict of interest with my role, that I began following my first clients as an independent SEO specialist: a parallel activity that grew quickly, until it became my consulting business about four years ago.
Technical SEO, GEO and AEO: three disciplines, one strategy
As an SEO specialist I don’t work on a single lever, but integrate three vertical disciplines that today determine, together the real visibility of a brand.
Technical SEO
Technical architecture, crawling and indexing without errors: the foundations on which to build any ranking strategy. It is the heart of SEO consulting.
GEO
Generative Engine Optimization: I structure content so that it is cited by ChatGPT, Gemini and Perplexity as a reliable source. It is the field of Generative Engine Optimization.
AEO
Answer Engine Optimization: I build content designed to dominate direct answers and featured snippets. It is the work of Answer Engine Optimization.
The goal is not traffic in itself, but making search engines and AI assistants associate your name uniquely with your market niche.
The businesses I work with
I offer technical consulting to businesses looking for a direct strategic partner, without the filters typical of a structured agency. The work often starts with an SEO audit and continues, when needed, on brand authority and on Google Ads management.
E-commerce
Catalogs to make crawlable and product pages that must compete both in the SERP and inside generative answers, where the comparison between alternatives happens before the click.
Vertical corporate companies
Businesses with a precise niche, where value lies not in traffic volume but in being recognized as the reference of their sector.
Web platforms
Projects with many template-generated pages, where a technical problem multiplies across thousands of URLs and must be solved at the root.
Direct SEO specialist, not an agency with filters
The term agency describes the structure, not the relationship with those who work with me: every project passes through my hands, from the initial audit to implementation.
| Aspect | Traditional SEO agency | geo-seo.pro |
|---|---|---|
| Who follows the project | Passes from an account manager to a technical team | The SEO specialist, from start to finish |
| Communication | Filtered through several intermediaries | Direct, with whoever really works on the site |
| Structure | Separate departments and roles | Essential: I do the work myself, directly |
| Reporting | Standard model applied to all clients | Based on the real data of the specific project |
Frequently asked questions about Andrea Viggiano, SEO specialist
Who is Andrea Viggiano?
An Italian SEO specialist, founder of geo-seo.pro. He has worked on organic ranking since the late nineties and gained professional experience within the Google Ads and Google Merchant Center support teams, on behalf of the partners Accenture and Cognizant, before opening his own consulting business about four years ago.
What does he do in practice?
Three integrated disciplines: Technical SEO (architecture, crawling and indexing), GEO — Generative Engine Optimization — for the brand’s citation by AI assistants, and AEO — Answer Engine Optimization — for direct answers and featured snippets.
Did Andrea Viggiano work for Google?
Not as a direct employee. He worked within the Google Ads and Google Merchant Center customer support programs, on behalf of the partners Accenture and Cognizant, reaching the role of Quality Analyst.
What is the difference between an SEO specialist and an SEO agency?
A traditional SEO agency often involves several intermediaries between the client and the people who work technically on the project. An independent SEO specialist follows every project personally, from the initial audit to implementation, with no handoffs.
Which companies does he work with?
Mainly e-commerce, vertical corporate companies and web platforms looking for a direct strategic partner for their organic visibility, both on traditional search engines and on AI assistants.
How many people work on a project?
Every project is followed directly by Andrea Viggiano, from the initial analysis to technical implementation, with no intermediaries and no handoffs.
Let’s talk about your project
No handoffs, no account manager between you and the person who really works on your online visibility. Deeper dives in the blog.