SEO consulting: visibility on Google and in AI answers
A path that starts with the audit and ends with the work itself, with me from start to finish.
Many companies buy "SEO" and receive reports. A professional SEO consulting service produces decisions and actions instead: what to fix now, what can wait, what isn’t worth doing. I follow every project personally, with no hand-offs between account managers and technical departments.
The roleWhat an SEO consultant does
SEO consulting is the service in which a specialist analyzes a site, defines an organic ranking strategy and carries it through to implementation, measuring results at every stage. It issearch engine optimization applied to a specific project: not a list of tips, but a path that starts with an audit, sets priorities by impact and effort, and works on technical SEO, content and authority — today including AI answer engines such as Google AI Overviews, ChatGPT, Perplexity and Gemini.
The work of an SEO consultant is organized on four levels that feed one another.
Analysis
A technical audit of the site (crawl, indexing, information architecture, internal linking, Core Web Vitals), a review of content and the backlink profile, and an analysis of competitors to identify rankings that are weak, concrete gaps and growth opportunities. This is theSEO audit.
Strategy
A prioritized action plan with measurable goals: which keywords to target, which content architecture to build, which technical improvements have the best impact-to-effort ratio. The priority activities are defined on the real context — they are tailored solutions, not standard packages — and the strategy is updated over time based on results.
Implementation
The work is carried out or guided step by step — on-page optimization, technical fixes, content, link building — not left as recommendations in a document.
Monitoring
KPIs tracked with Google Search Console and Google Analytics, with a periodic review of what works and what needs correcting.
A CYCLE, NOT A DELIVERABLE
DATA FEEDS BACK INTO THE ANALYSIS
DECISIONS AND ACTIONS, NOT REPORTS
The activities of my SEO consulting
It is made up of specific activities, which can be activated individually or as an integrated project. All of them rest on data analysis — Search Console, Analytics, server logs — and on ethical SEO techniquesthat follow Google’s guidelines. The first analysis is a free SEO consultation with no commitment: it helps work out whether and how it makes sense to work together. Not all SEO consultations are the same: what changes is who follows the project, how direct the relationship is and which disciplines are involved.
SEO audit
TheSEO audit is always the starting point: technical analysis (crawl errors, redirects, indexing, Core Web Vitals, loading speed and usability), a check of the site structure, an analysis of content and of user engagement , an assessment of the backlink profile and of the organic competition. The result is a strategic document with clear priorities.
Keyword research
keyword research maps the real questions of the target audience, organizes them by intent and commercial value, and defines the content architecture to cover the whole funnel.
On-page and off-page SEO
On-page and off-page SEO works on all on-page ranking factors (titles, headings, internal links, schema markup) and on building a natural, topically relevant link profile.
Link building
The link building service builds authority with a backlink strategy focused on topical relevance, not volume.
Content creation
Optimized content creation produces texts aligned with search intent, structured to rank on Google and to be cited by AI assistants.
FAQ optimization
TheFAQ optimization structures questions and answers for featured snippets and automatic extraction, with FAQPage markup.
E-commerce SEO
E-commerce SEO deals with the specifics of online stores: product pages, category pages, parameter URLs, structured data and content strategies for every stage of the purchase.
SEO migration
SEO migration handles changes of domain, CMS or URL structure without losing rankings, with a redirect plan and close post-launch monitoring.
How an SEO consulting project works
The difference between SEO consulting that produces results and one that produces reports lies in the method, aligned with the principles of how Google Search works. Every project follows a structured, transparent process with measurable goals at every stage.
Complete SEO audit
Technical analysis, critical errors, backlink profile and analysis of the organic competition to identify gaps and opportunities.
Keyword research and content strategy
Mapping of intents, highest-potential keywords, content architecture for the whole funnel.
On-page and technical optimization
Work on on-page ranking factors and fixing the issues found in the audit.
Backlink strategy
Building a natural, topically relevant link profile.
AEO and GEO optimization
Content structure for featured snippets and the Knowledge Graph, advanced structured data, optimization to be cited in generative AI models.
Monitoring and reporting
KPI tracking with Google Search Console and Google Analytics, with periodic reports on organic rankings, organic sessions and conversions.
The SEO tools used in the project range from Google Search Console and Analytics to suites such as Semrush, up to Yoast for on-page management on WordPress; techniques such as machine learning and predictive analytics support the analysis and the monitoring, but remain a means. I don’t rely on proprietary technologies that act as a black box: the tools are the standard ones on the market, verifiable and replaceable. And more than certifications , verifiable hands-on experience counts: different tools give the same picture only if whoever reads them knows what to look for.
Professional SEO consulting produces decisions, not reports.— my SEO consulting method
SEO consulting or an agency: what changes
A structured agency brings multidisciplinary skills covered by different people; a direct consultant brings continuity and no filters. With me you get both.
| Traditional SEO agency | With me | |
|---|---|---|
| Who works on the project | An account manager, then a hand-off to the technical team | The SEO specialist, from audit to implementation |
| Communication | Filtered through several intermediaries | Direct, with no intermediaries |
| Disciplines covered | Often only classic SEO | Technical and editorial SEO, AEO, GEO, Local, websites |
| Reporting | Often on standard templates | On the real data of your specific project |
| Cost structure | A large team, high overhead | No coordination overhead, cost proportionate to the work |
To understand who is behind the service, the pages about me and what I do give a direct picture.
Who SEO consulting is for
SEO consulting is requested for concrete reasons: to increase qualified visitors, improve rankings on valuable queries, and turn organic traffic into leads and and sales. Mine is designed for those who need measurable results and a direct technical contact.
SMEs and professionals
Who want to grow on organic search with clear priorities and a budget spent where it pays off.
E-commerce
With large catalogs and problems of architecture, indexing or conversion from organic.
B2B companies and vertical corporates
Who want to be uniquely associated with their niche, including by AI assistants.
Those who have lost traffic
After an algorithm update or a change to the site.
Those about to migrate
Domain, CMS or structure, and who don’t want to lose rankings.
For local businesses, consulting is combined with local SEO; for those who need to build authority, with brand authority; for those starting from a new site, with website creation.
SEO consulting and AI answer engines
Up-to-date SEO consulting doesn’t stop at traditional SERPs. Google’s AI Overviews and conversational models are changing how users find information: many searches end without a click. That is why consulting includesAnswer Engine Optimization — being the direct answer — and Generative Engine Optimization — being cited as a source by LLMs. They complement classic SEO rather than replace it: the same technical and editorial foundation makes them possible. Updates on the blog.
For a B2B company the priority may be technical SEO and creating content that intercepts qualified demand. For an online store I work on e-commerce SEO, categories, product pages and internal links; for a business with one or more locations, local SEOcomes into play. The strategy also includes on-page SEO, off-page SEO and FAQ optimization, so every page answers a precise intent and supports the path to contact.
One-off consultations and ongoing support
SEO consultations can answer a specific problem or support the company for several months. The role of SEO consultants is to turn data, priorities and constraints into actionable decisions: I analyze the site, coordinate content and development, and measure the effect of the work without promising automatic rankings.
What is ChatGPT used for in an SEO project?
It can help explore questions, language variants and possible structures, but it doesn’t replace research, source checking or strategic expertise. In an SEO project I use it as support to analyze intents and make answers clearer, while data, priorities and publishing stay under professional control.
What is SEMrush used for in an SEO project?
SEMrush and other analysis tools can provide data on keywords, competitors and backlinks. The data becomes useful only when interpreted in the context of the site, the market and the business goal: SEO consulting therefore connects tools to actions, without confusing a report with a strategy.
How I work with the company’s internal team
I work alongside marketing, development and sales with shared priorities, clear documentation and periodic checks. I don’t just deliver a list of keywords: I turn analysis, strategic SEO consulting and performance data into work the company can understand, apply and measure.
Frequently asked questions about SEO consulting
How much does SEO consulting cost? Hourly rate or packages?+
Consulting prices depend on the complexity of the project, the competitiveness of the industry and the activities included. Both an hourly rate for consulting and one-off reviews, and SEO packages per project or ongoing, which include technical work, content and periodic reporting , are possible. A serious quote is built after an initial audit, which makes it possible to size the work correctly. Very low investments rarely produce significant results in competitive markets.
How long does an SEO consulting project last?+
The first consolidated results usually arrive in 3–6 months; structural work (architecture, migration, post-update recovery) shows its full effect in 6–12 months. Consulting can be one-off (audit and plan) or ongoing (execution and optimization over time).
What is the difference between SEO consultants and an agency?+
A traditional agency often places intermediaries between the client and whoever works on the project technically. An independent SEO consultant like me follows every stage personally, from audit to implementation, with direct communication and reporting based on the real data of the project.
Is SEO consulting also useful for e-commerce and local businesses?+
Yes. For e-commerce the work focuses on architecture, product pages and structured data; for local businesses on Google Business Profile, local SERPs and reviews. The method is the same; the execution changes.
How are the results of SEO consulting measured?+
With average position and impressions in Google Search Console, clicks and CTR, organic sessions, assisted conversions and presence in featured snippets and AI Overviews. Measurement is about business impact, not just ranking.
Does SEO consulting also include optimization for ChatGPT and Perplexity?+
Yes. My SEO consulting includes Answer Engine Optimization and Generative Engine Optimization: the structure that makes content suitable for featured snippets is the same one that increases the likelihood of being cited by generative models.
Can a consultant guarantee first place on Google?+
No. No serious consultant can guarantee the top position: Google decides the order of results, and it changes over time. What can be done is fix technical errors, improve quality against competitors and measure progress on visibility and qualified traffic.
Request SEO consulting
The first step is understanding where you are starting from. I analyze the current state of the site, identify the levers with the best impact-to-effort ratio and propose a tailored SEO consulting plan, with clear priorities and measurable goals.
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